LAVA mobile

Lava International Ltd, which is one of the leading mobile handset brands with the latest innovation. After months of market research and rigorous trials, Lava has succeeded in converting a consumer insight into a path-breaking modernism which is called Alpha keypad. This pioneering key pad is neither customary Multi-tap nor QWERTY keypad instead the keys are arranged in the format of ABCD order to provide convenience for the consumers. The Lava brand has come-up with a new business series handsets featuring the innovative key pad.
Lava mobile phones has also manifested its entry into the mushrooming another sector of business class phones in India. That is it has introduced this unique keypad in its new B2 & B5 handsets phones. This is the first time that any mobile handset player has been able to offer an option to make life simple for a large segment of mobile consumers, who were not comfortable with QWERTY or Multi-tap keypads.

Market study made in the key cities of India to understand the usage pattern and then it is revealed that there is a large group of consumer who desire for a business class phones but not comfortable in using the same. Further analysis extended that these consumers find the existing QWERTY key-pad cumbersome to use and would be comfortable if the keys are arranged in the traditional alphabetical order.

In the introduction of the innovative Alpha Keypad, SN Rai, the Cofounder & Director of LAVA International Ltd. said that “Lava always endeavored to introduce consumer insight driven innovations, which make people’s life simple. Last year Lava redefined consumer expectation with the introduction of KKT and A series phones. It took months of rigorous research and consumer trials to conceptualize Alpha Key-pad. We feel Alpha key-pad would further redefine the mobile phone market in a big way.”

At present estimated 10% mobile handsets sold in India belong to Business class segment with QWERTY keys. Most brands in India have QWERTY keypad phone in the market or planning to come up with. To stand alone in this swarming market LAVA is the first brand which has created a new segment introducing Alpha series phones and intend to capture 10% to 15% market share within this segment. Apart from the alpha key-pad lava also has option of QWERTY key-pad phone too for the same model.

The new concept behind the Alpha key-pad phone is to make texting and e-mailing easier and faster. India has the largest number of people who are using SMS and the Alpha keypad will go a long way to empower a very large number of mobile phone consumers. Another advantage is to provide the user-friendly experience to increase adoptability of full key-pad phones fast. The Alpha keypad is meant for those set of people, who are not familiar or comfortable with QWERTY key pad but aspire to have phone like this. Individuals who require one-handed mobility will find this Alpha-keypad more helpful.

Always been the innovation leader, with the Alpha key pad concept LAVA is again establishing itself as the frontrunner in consumer understanding. In 2009 when it started its operation it was the foremost company to bring a slew of functionality rich phones with the key benefits of Dual Sim and 30 days battery back-up. Carrying forward the same mission LAVA is coming up with new series of phones, which would rewrite the future of Indian Mobile phone Industry.